They open the Google Play Store and browse for an app that provides value for them. According to one study from Google, 48% of users discover apps through app store browsing. Essentially, it comes down to the fact that ASO is an efficient way to leverage user behaviour.Īll we need to do is look at statistics from Google. Why is App Store Optimisation important?įrom these app store optimisation basics, you may still be wondering why ASO is so important. You can’t ignore this work or skate by in the hope that everything will work out. Finally, you must know the potential keywords that your targets are using when searching for magazine and news apps. As a digital publisher you also need to understand the target user base. ASO requires a deep understanding of how app stores work. That said, even though it is financially inexpensive, it isn’t completely free. Compared to expensive social media or other marketing campaigns, ASO is extremely cost-effective. One of the best parts of app store optimisation is that it is free. By becoming more visible, you will see increased traffic to your listing and more total downloads. The goal is to become more visible in both search and when users browse certain categories. What is App Store Optimisation?Īpp store optimisation is similar to search engine optimisation (SEO) in that you are trying to maximise the visibility of your app in app stores.
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Specifically, we discuss what it is, why it is important, and 10 tips on how to optimise your app. In this article, we explore app store optimisation (ASO). The opportunity is there, as there are more than 3.5 billion smartphone users (and growing), but the near-saturation of app stores makes it difficult to cut through the noise.īecause of this, it’s critical to develop a plan to stand out in such a crowded field of competitors. There are approximately 2 million apps in Apple’s App Store and 2.9 million apps in the Google Play store. Nonetheless, simply creating a mobile app and releasing it isn’t enough. These apps offer opportunities to reach more online customers online while improving users’ reading experiences. Increasing numbers of publishers throughout the world have caught on to the power of magazine and news apps.
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